At PRYSM Group, we’re continually innovating to find new ways to increase ROI for our exhibitors. Our shows grow year-on-year because they help our exhibitors to grow - with an unrivalled level of support provided to each and every one. Of course, no marketing strategy is foolproof, but we give our exhibitors all the tools and guidance they need to make our exhibition a success for them, and take their business to the next level.
Here’s what makes us different...
Prescription Marketing is a unique process that was invented to guarantee our exhibitors a fantastic return on investment. We’ve created a marketing package that’s so extraordinary, you’d feel confident buying a stand with the last pounds in your pocket. Using this exclusive service means that absolutely nothing is left to chance when you exhibit with us.
Prescription Marketing enables us to:
Below are the four components that make up Prescription Marketing:
Delivered by each show’s talented team of marketers, our Mass Marketing Campaign puts our exhibition’s brand in front of every single professional within your industry.
We achieve this through partnerships and paid marketing activity, which allows us to shout about the show in a variety of different ways:
Our Marketing Matrix is how we identify the job titles of all the key decision-makers and influencers within your sector; meaning we can then work on getting them to the show.
Through regularly checking our data, we make certain that an even spread of relevant professionals are registered to attend - aligning the audience makeup perfectly with the needs of our exhibitors.
And if the registered audience is looking low on a particular group, we set our Delegate Marketing Acquisition Team on getting more of those professionals signed up for the show.
The Matrix also helps us to shape the content of our events and make sure that all key visitor groups are satisfied. We clearly identify which areas of the show we need to focus on, and then we go and do it!
A tool we put in your hands that allows you to tailor the event’s audience to suit your individual needs. The team is available to you from the moment you sign up, to the minute the show’s doors open.
So, how do you use TP365?
1) First, you tell TP365 the exact audience profile you want to meet when you exhibit.
2) Then, they come back to you with a sample of relevant leads (a process that continues until you’re 100% happy).
3) Once you sign the sample off, a member of our Delegate Acquisition Team invites up to 200 professionals to the show on your behalf.
4) Each time one of these professionals registers for a ticket, we let them know that you’d like to meet them.
5) Finally, TP365 ask the visitor if we can pass on your details to them. And, voila!
Worried you won’t meet or connect with professionals who want to purchase the exact products you provide? Worry no more. This is precisely what the Visitor Consultancy Service is here to help you with.
Our highly trained business consultants contact every single one of our visitors who have requested a consultation.
The consultant discusses the ways in which the delegate would like to improve or grow particular parts of their business.
The consultant suggests content and suppliers that the delegate should meet to achieve these goals, and puts together a bespoke show itinerary for them.
If the delegate expresses an interest in what you offer, your services will be promoted to them.
The delegate is then asked if they would be happy to receive a call from you about potential business opportunities.
It’s then suggested to the visitor that they arrange a meeting with you at the event to discuss your services further.
Whether you’re a seasoned exhibitor or showcasing for the very first time, our Smart Exhibiting team offer you as much or as little support as you need in order to achieve your exhibiting goals. The team is at your disposal from the second you sign-up to exhibit - giving you advice that will bring benefits before, during and after the show.
And this isn’t a case of the same blanket service being provided to every exhibitor. Smart Exhibiting assign you a dedicated account manager who takes the time to find out precisely what it is that you need help with - and a bespoke service is created that’s tailor-made for you.
Here’s how Smart take the stress out of exhibiting:Tweet Smart:
As any experienced exhibitor will tell you, proper preparation pre-show is vital to enjoying a successful experience. Your account manager will contact you to get a better understanding of exactly what it is you want to get from exhibiting, as well as what plans you have for the look and feel of your stand. This information will then be used to form a step-by-step plan to help you meet your objectives and achieve incredible ROI.
The part where Smart can walk you through all the bits that are slightly less exciting, but no less important. As well as running you through all the forms that need completing on our Portal before you exhibit, your account manager is also a fountain of knowledge when it comes to show timings, drop-off locations, parking, travel advice, etc.
And no matter what it is you need to complete your stand, Smart have a database of businesses who can supply a huge range of screens, electrical sockets, banners, display plinths, tablet stands, showcases, and much more.
The marketing support offered by Smart takes many different forms and helps you to market yourself before, during and after your event in the most effective way possible. Your designated account manager can work with you to mold your marketing strategy by:
We’re one of the only event organisers left that still produces both printed and digital showguides for each and every one of our industry-leading exhibitions. Why do we pour our blood, sweat and tears into creating these publications? Because they continue to be an incredible marketing tools for you, our exhibitors.
When you register to exhibit at a PRYSM event, you’re automatically listed in the dedicated showguide for that exhibition - complete with your company name, description, website link, contact details and stand number!
But here’s what’s really brilliant about our showguides:Our showguides:
- Sent out to the business address of every single professional that pre-registers for a ticket to your show.
- Even if they can’t make it to the event on the day, your services are still showcased to them via the guide.
- Persuades more professionals to attend the exhibition and acts as a directory for visitors to discover what it is you offer.
- Only growing and forward-thinking suppliers exhibit at trade shows - this is how your company will be perceived by everyone who receives a showguide!
- The most up-to-date version of our showguides. Got a new product you want to shout about in your section of the guide? Your listing can be changed right up to the day of the event.
- Received by every single person on our database within your industry (oh, and every single person on the databases of our show partners!).
- Reaches roughly 90% of your entire sector.
Having spent the past 18 years running a portfolio of Europe’s leading trade events, we like to pass on all the invaluable exhibiting tips that we’ve picked up along the way. We put these nuggets of advice out there to help both our first-time and seasoned exhibitors alike; guiding you through every step of the exhibiting process.
We’re updating this collection of tips all the time, so make sure you keep checking back to pick up all the exhibiting advice on offer.
Below are the three categories of tips we provide:View Tips:
You’ve signed up to exhibit at one of our events - brilliant! We look forward to seeing you there. But what do you need to do before turning up at your chosen show in order to enjoy a successful exhibiting experience? We give you all the guidance you need when it comes to pre-show preparation.
You’re at the venue, your stand is all set-up and you’re ready to sell. But just turning up isn’t enough - you also need to know how to conduct yourself and manage your day in the most efficient and effective way possible. Make use of our at-show tips to help you meet, and sell to, everyone you want to on the day.
You did a lot of business and made a whole host of new leads at the show - so how do you go about turning those leads into sales to increase your ROI? How you follow-up on exhibiting is perhaps the most important stage of all. Our post-show tips can help make an already fantastic exhibiting experience even better.