Country House Business Innovation is THE event for you to discover new and exciting business opportunities in Britain's illustrious countryside.
With 18% of UK couples choosing to have a country house as their venue, 13% choosing a barn and 3% choosing a castle in 2017 (confetti.co.uk); there has never been a better time for country house and estate owners to say “I do” to the prospect of hosting weddings.
More and more couples are looking for idyllic countryside wedding venues, and farm and country houses are quickly becoming a leading wedding trend. Your country manor, estate, castle or barn could be the venue thousands of couples are looking for. But, first you need to know how to market your property, and how to make it stand out from potential venues nearby.
Some of the UK’s leading figureheads from renowned companies will be at our show to discuss every facet of the wedding sector, including the founder and CEO of WeddingDates Ciara Crossan. She will show you how you too can tap into this lucrative revenue stream by learning how to communicate better with millennials and put together an offering for them that is irresistible. By cleverly using social media and technology to punch way above your weight, Ciara has brilliantly effective tips and tricks to really stand out in the wedding market.
Hayley Harthern from The Tipi Company will tell you what you need to consider when launching outdoor weddings at your venue. Whether you are looking to buy or hire temporary event structures, there are several factors that need to be considered to ensure a seamless customer journey from start to finish. Size of space available, competitors nearby, pricing strategy, where the practicalities will be located, numbers you want to accommodate, maintenance of the structures and the customers you want to attract are all covered in her seminar.
Kelly Chandler from Kelly Chandler Consulting will offer insight into the different business models which country houses can adopt to make money from hosting weddings. She’ll also give you an insight into the key wedding features appreciated and demanded by modern couples to help you achieve the highest possible venue hire rates and return on investment.
Founder of Great British Glamping David Winterflood, will explore the opportunities and benefits of providing glamping accommodation to weddings and parties, and how, in doing so, you can create long lasting memories of amazing days. In a world where we are increasingly connected by technology, data and virtual worlds, it’s important to take time to recharge and reconnect with the outside world and enjoy some of life’s simple pleasures. Sleeping under the stars surrounded by family and friends is one of the best ways to end an amazing celebration.
Think your property has the potential to be the sought-after wedding venue of 2018? Then say “yes” to attending Country House Business Innovation; you will gain all the knowledge and expertise you need to ensure your venue becomes the backdrop for every UK couple's dream wedding.